To recognize the 90th anniversary of United Way for Greater Austin (UWATX), UWATX wanted to create an online experience to draw in new audiences and delight existing ones.
I came up with the concept of a responsive timeline highlighting UWATX and Austin history, including filtered views targeted to niche audiences, oversaw design and development, researched and wrote 200+ highlights and promoted it extensively across all channels (social media, social advertising, e-mail).
During the initial 90-day campaign, the timeline drove an additional 10 percent of traffic to our website above our normal traffic. Of this traffic, 72 percent of this traffic came from new visitors versus site average of 67 percent. Users also average twice as much time on the site when visiting the timeline.