Two years ago, UWATX’s main method of online donors communications was a monthly newsletter with 5,000 subscribers and had a .3% CTR. To revitalize the effort, I redesigned the newsletter and began blogging regularly (two posts per week). This year, I created a 90th anniversary themed version of the newsletter for the 90-day celebration and also updated to a responsive template.
In just a few years, the newsletter has grown from a .3% CTR to an average 1.5% CTR and grown our audience to 15,000 email addresses (up from 5,000).
The newsletter also drives approx. 26x as much traffic to the main UWATX site as it did three years ago.