Monthly E-Mail Newsletter

Project overview:

Two years ago, UWATX’s main method of online donors communications was a monthly newsletter with 5,000 subscribers and had a .3% CTR. To revitalize the effort, I redesigned the newsletter and began blogging regularly (two posts per week). This year, I created a 90th anniversary themed version of the newsletter for the 90-day celebration and also updated to a responsive template.


In just a few years, the newsletter has grown from a .3% CTR to an average 1.5% CTR and grown our audience to 15,000 email addresses (up from 5,000).
The newsletter also drives approx. 26x as much traffic to the main UWATX site as it did three years ago. 

Mobile-optimized Impact Calculator

Web experience: Impact Calculator

Project overview:

UWATX fundraisers often attend staff meetings with our 400+ company partners for their Employee Giving Campaigns, the most significant source of revenue for UWATX. The team wanted a way to engage employees who were distracted by their cell phones during meetings.

I chose to leverage our successful mobile calculator, which we initially developed when I led the relaunch of our website. The new, mobile optimized experience featured enhanced graphics and more donation options.


The new Impact Calculator generated 1000 views from Jan. to June 2014, a 57 percent increase over previous year, showing widespread adoption in meetings. This included approx. 25 percent mobile views, a 5x increase over previous year. To date, approx. 10 other United Ways have requested further information to duplicate the Impact Calculator for their own communities.

Social Media Campaign: #ThankYouThursday

Social media: #ThankYouThursday

UWATX wanted to thank donors in a new way. I came up with a Facebook and Twitter campaign to increase visibility for the appreciation and drive further engagement. These posts saw two to ten times as many engagements as others during the same timeframe.

Social Media Campaign: #unitedcaring

Social media: #unitedcaring

UWATX wanted to take the volunteering relationship online, so I came up with a hashtag campaign and related promotions (signage, event dashboard and social media) to start and spread the social conversation around our citywide volunteering days.

Philanthropy in #ATX infographic

Data visualization: Amplify ATX infographic

UWATX wanted to engage in an existing conversation during a citywide day of giving, but didn’t want to ask for money. I researched and found data sources, designed an infographic and created snackable social content to participate in the conversation without making a direct ask.