Project overview:
UWATX fundraisers often attend staff meetings with our 400+ company partners for their Employee Giving Campaigns, the most significant source of revenue for UWATX. The team wanted a way to engage employees who were distracted by their cell phones during meetings.
I chose to leverage our successful mobile calculator, which we initially developed when I led the relaunch of our website. The new, mobile optimized experience featured enhanced graphics and more donation options.
Results:
The new Impact Calculator generated 1000 views from Jan. to June 2014, a 57 percent increase over previous year, showing widespread adoption in meetings. This included approx. 25 percent mobile views, a 5x increase over previous year. To date, approx. 10 other United Ways have requested further information to duplicate the Impact Calculator for their own communities.
