Author: Aviva Pinchas

UWATX wanted to take the volunteering relationship online, so I came up with a hashtag campaign and related promotions (signage, event dashboard and social media) to start and spread the social conversation around our citywide volunteering days.

UWATX wanted to engage in an existing conversation during a citywide day of giving, but didn’t want to ask for money. I researched and found data sources, designed an infographic and created snackable social content to participate in the conversation without making a direct ask.