How to make your confirmation emails not suck

ConversionXL blog post

Confirmation emails may be the least developed customer touchpoint. These standard, expected emails are often as delightful as your typical in-store receipt (read: not at all delightful).

Still, confirmation emails come at critical stages in the customer lifecycle and are triggered by the user, meaning you have fresh, relevant data on your customer that you can act on.

Lifecycle & confirmation emails

I recently wrote about this for ConversionXL, read the full post.