Experience / Resume

Professional Experience

Aviva Pinchas Consulting

Digital strategist – content, email & web

(September 2014 – Present)

Provide digital services from strategy through execution and measurement. Focused on helping clients connect to their target audiences through content strategy, email marketing and website optimization. Find, create and edit unique stories in words, pictures and interactive experiences and package stories in multi-channel campaigns.

  • Launched e-Commerce website for local art gallery
  • Created content for personalization software sales website, including 12 homepage variations across four target verticals
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United Way for Greater Austin

Digital Marketing Manager

(June 2013 – August 2014)

Responsible for all digital platforms including website, social media, and search and email marketing. Served as chief marketing technologist.

  • Increased site traffic by 33 percent by improving content strategy, including a 106 percent growth in blog readership
  • Researched, procured and implemented Pardot, Spredfast and Google Analytics to make measurement easier and make processes faster; created best practices and trained staff
  • Created five new digital experiences, including researching and writing 200+ highlights and overseeing development for ‘United for 90 Years’ Timeline (uwatx.org/timeline), which increased site visitors by 10 percent for 90-day campaign
  • Grew monthly social engagements by 74 percent and network size by 36 percent
  • Drove 50 percent increase in online donations

 

Marketing Communications Manager

(October 2011 – June 2013)

Managed communications for four teams, including fundraising efforts and early childhood work.

  • Participated in strategic rebranding effort, including creating brand platform, writing messaging and rolling-out new brand
  • Managed new website from requirements through launch to better reflect brand story and improve user experience; new site doubled online fundraising
  • Designed 125+ pieces of fundraising collateral

Marketing Communications Specialist

(June to October 2011)

Support marketing team in production of organization’s annual Employee Campaign materials.

More
  • Identify, interview and write stories of individuals who gave or volunteer for organization
  • Schedule and manage related film shoots
  • Manage social media around kick-off effort, including writing post-event blogs and real-time posts 

 

Marketing Communications Assistant

(February to June 2011)

Support marketing team with short-term design projects, writing and project management.

More
  • Improve internal processes by developing requirements, researching, procuring and implementing project management software.
  • Facilitate relationships with local media through news releases; prepare quarterly reports for Vice President and Board of Directors to show successes of media-outreach.
  • Design one graphic project per week, including digital headers, one-pagers, newspaper ads and brochures.
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Sweet Leaf Tea

Social & Digital Media Intern

(September to December 2010)

Promote SLT through digital content and event marketing.

More
  • Wrote, filmed and edited seven online videos promoting contests, events and key products.
  • Managed Twitter account, including tracking mentions, to support other marketing initiatives and build the brand’s persona.
  • Promoted products at Austin City Limits music festival through on-the-ground giveaways that doubled response to online contest.
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Muscular Dystrophy Association

Regional Public Affairs Coordinator – South Texas Region

(May to August 2010)

Directed communications for the South Texas Region (Houston, San Antonio, Rio Grande Valley).

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  • Wrote press releases and generated an average of three media hits each week.
  • Created, placed PSAs and interviews at five radio stations to increase awareness, particularly among Spanish-speakers.
  • Developed social media plan (Twitter, Facebook and blog); updated daily to engage local online influencers.
  • Generated publicity for large-scale Elite Fifty event, including quarter-page coverage from Houston Chronicle, and created associated graphics (program, digital invitations, posters).
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City of Austin – Public Information Office

Media Relations Intern

(September 2009 to May 2010)

Coordinated media relations for City Manager and City departments.

More
  • Managed news conferences, wrote news releases and media alerts; responded to daily media calls and facilitated interviews.
  • Worked on logo for City proposal to Google and created 15 graphic pieces for community event.
  • Collaborated with cross-functional departments in social media outreach via Twitter.
  • Directed international press requests during plane-into-building crisis.
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Education

The University of Texas at Austin

Bachelor of Science in Public Relations and Radio-Television-Film, Certificate in Business Foundations

Honors
  • Senior Fellows Program
  • College Scholar (2009)
  • Graduated with Honors

Activities & Awards
  • Texas Forensics Union, Tournament Director (2008-2010)
  • All American Team (2010)
  • National competition: 3rd Place in Informative Speaking (2009), five-time Semi-Finalist (Top 12 ), four-time Quarter-Finalist (Top 24)

Study Abroad Program

Pro-Social Public Relations

  • Worked with Irish government’s Health Services Executive to improve crisis communications.
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Skills

Digital Marketing

Content Strategy
100%
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E-Mail Marketing
75%
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Social Media (Facebook, Twitter, LinkedIn, Pinterest)
100%
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Graphic Design
75%
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Writing
100%
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General Business

Public Speaking
100%
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Project Management
100%
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Problem Solving
100%
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Data Analysis
75%
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Strategy
100%
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Technical

Photoshop
50%
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Illustrator
75%
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InDesign
100%
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WordPress
75%
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Google Analytics
75%
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Pardot (Marketing Automation)
75%
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Spredfast (Social Media Monitoring)
100%
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Microsoft Office (Word, Excel, PowerPoint
100%
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HTML
25%
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