Insights from the WooCommerce Marketplace: Successful Extensions are Built on Understanding Customers

In 2017, the WooCommerce Marketplace had been closed for more than a year. In that time, our team wasn’t accepting any new products for sale on the platform’s official marketplace, yet we were gathering more and more data about what customers wanted and seeing where developers had a chance to serve those needs.

As we started to think about re-opening the Marketplace, I analyzed our first-party data to define what we wanted to see launch. I presented that analysis at WooConf 2017, and via the WooCommerce blog.

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