How to make your confirmation emails not suck

Confirmation emails may be the least developed customer touchpoint. These standard, expected emails are often as delightful as your typical in-store receipt (read: not at all delightful).

Still, confirmation emails come at critical stages in the customer lifecycle and are triggered by the user, meaning you have fresh, relevant data on your customer that you can act on.

Lifecycle & confirmation emails

I recently wrote about this for ConversionXL, read the full post.

Aviva Pinchas
Aviva Pinchas
Aviva Pinchas is a digital strategist looking to help brands tell their stories and connect to customers. Her expertise focuses on optimizing email, web and content experiences to delight customers and meet brand goals.
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